Adventuring for Work

Baja Life Magazine

“We found a way to combine travel and adventure in a place we loved with our love for publication design.”

Having been lifelong travelers to Mexico’s Baja Peninsula and presented with the opportunity to design and publish a magazine on the region, we jumped at the chance. Securing investors and a solid team to support the effort, we founded and published this unique travel and lifestyle magazine showcasing Baja California, Mexico. The project was an example of teamwork at its best, everyone doing what needs to get done to create the best quality publication we could.

From ad sales, sourcing editorial, writing, photography, distribution, subscription management and fulfillment, designing ads, curating, and editing the magazine, traveling up and down the peninsula to get the best stories, interviewing heads of state departments, developers and celebrities, this magazine was a labor of love. In addition to newsstand and subscription circulation, this magazine was distributed in-flight on Aero California airlines and was a catalyst for our Baja-specific advertising department.

Baja Life magazine cover with photo of dolphins under water
Magazine table of contents with photo of a beach and rock formation at a purple sunset
Magazine page of letter to the editor with photo of mountains
Magazine spread with photo of large pine trees growing in rocks and aspen trees
Magazine spread of Westin Regina hotel in Cabo San Lucas Mexico
Magazine spread of man in natural rock hot tub in the mountains
Magazine spread of cowboys riding horses in rocky and mountainous desert
Magazine page of musician playing guitar on stage
Baja Life magazine cover of whale tale popping out of water at sunset
Magazine spread of photos from Day of the Dead celebration in Tijuana, Mexico
Magazine spread of the moon rising in six phases
Magazine spread of woman swimming under water with spotted whale sharks
Magazine spread of colorful photos of Festival Plaza hotel in Rosarito Beach, Mexico