Fresh Name & Brand

Knives of the North

“We noticed an immediate increase in sales as a direct result of our marketing campaigns.”

One thing is for certain, with every client we work with, something new is learned. When we took on a new client who had purchased a Scandinavian knife company, we had no idea about the nuances of knife usage and culture.

Starting with naming the company Knives of the North, and developing a brand, identity, ecommerce site and social media presence, this journey exposed us to unknown worlds. Such as the incredible detail and breadth of interest in medieval reenactment as well as the fantasy and detail of live action role playing, or LARP.

The world of Bushcraft, the art of wilderness survival, was revealed to us. We learned certain tricks for survival and how having quality and proper tools (knives) can make or break an adventure in the wild. Or keep you alive, literally.

We were exposed to knife and axe throwing, which is a great way to relieve stress and have some competitive fun.

This project gave us the opportunity to photograph a large assortment of knives and axes for campaigns and digital product catalogs. Using nature as our backdrop provided beautiful images in realistic settings.

These new experiences informed the direction of the brand and campaigns, which directly resulted in increased sales and new connections. Knives of the North noticed an immediate increase of product sales on their ecommerce site as a direct result of email, video, and social marketing campaigns. Check them out at Knives of the North, @knives_of_the_north or on TikTok.

Knives of the North logo
Knives of the North home page with photo of large knife on wet rocks.

Home page of Knives of the North ecommerce website. The client maintains website content and product catalog.

Social Campaigns

Below is a small sampling of various email and social campaigns promoting fine Scandinavian knives.
Photography by Robin Cox.

Knife on wet rocks and shale
Knife and sheath on river rocks
Close up of knife shaving a branch of wood
Large knife on large rock
Large knife and sheath on wet rock with autumn leaves
Axe on pile of wood with sections of snow
Knife and fur-lined sheath on rock
Two knives and a sheath on a bed of shale

Website Banner Campaigns

Each month a Scandinavian knife manufacturer or style of knife is promoted on the ecommerce website.
Below are a few examples. Photography by Robin Cox.

Two website banners of Scandinavian knives photographed on tree trunks with lichen and shale
Website banners of Scandinavian knives photographed on shale in shallow water
Website banners with knives on wet shale with headline Full Tang Real Thang