Fresh Brand = More Sales
Knives of the North
“We noticed an immediate increase in sales as a direct result of our marketing campaigns.”
One thing is for certain, with every client we work with, something new is learned. When we took on a new client who had recently purchased a Scandinavian knife company, we had no idea about the nuances of knife usage and culture.
Starting with naming the company, Knives of the North, and developing a brand, identity, ecommerce site and social media presence, this journey exposed us to unknown worlds. Such as the incredible detail and breadth of interest in medieval reenactment as well as the fantasy and detail of live action role playing, or LARP. We certainly didn’t have a full grasp of the culture of medieval reenactment, and how certain knives are integral to historical reenactment of the period. But we’ve been schooled. We are now familiar with Pennsic, an annual event held in Pennsylvania between the Kingdoms of the East and the Middle of the Society for Creative Anachronism. Who knew?
The fascinating world of Bushcraft, the art of wilderness survival, was revealed to us. We learned certain tricks for survival and how having quality and proper tools (knives) can make or break an adventure in the wild. Or keep you alive, literally. We were exposed to knife and axe throwing, which is a great way to relieve stress and have some competitive fun. Through social media, we connected with A.C.E. Target Sports on the majestic Isle of Skye in Scotland which is a company dedicated to providing quality experiences of target sports.
These new experiences informed the direction of the brand and campaigns, which directly resulted in increased sales and new connections. Knives of the North noticed an immediate increase of product sales on their ecommerce site as a direct result of email, video, and social marketing campaigns. Check them out at Knives of the North, @knives_of_the_north or on TikTok.
Below is a small sampling of various email and social campaigns promoting fine Scandinavian knives.
Website Banner Campaigns
Each month a Scandinavian knife manufacturer or style of knife is promoted on the ecommerce website. Below are just a few examples. Photography by Robin Cox.