Touching Up a Beauty Brand

EM Pretty Cosmetics

“SVML put the pieces together for a successful product launch and gave us a visual voice to grow with. “

A mother-daughter startup cosmetic company, EM Pretty was on the cusp of launching their full product line. An exciting time for them, yet the ecommerce site wasn’t fully functional and needed quite a bit of customization to promote engagement and seamlessly connect to their fulfillment house. A referral from another client, EM Pretty contacted us to help them enhance their new Shopify ecommerce website.

In addition to adding more features, content, and design elements, we created social media campaigns specifically for Instagram, Facebook and Pinterest initially utilizing photos the client provided and images we photographed. To energize the visuals and enlarge their photo library, we photographed the co-founder with two other models in a colorful, urban environment.
EM Pretty website on desktop computer and mobile phone. Photo of young model

Pinterest Campaigns

Yellow magnolia flower with Flower Power
Glam eyeshadow palette in charcoal, purple and natural colors
Big brush stroke of watermelon red lipstick
Blonde haired model looking natural

Instagram Campaigns

Blush compact with crumbles of blush in background
Two lipsticks with brushed swatches
Two young models with dark background
Two white coasters that say Love Buffalo on red background with two red lipsticks

Photography for Future Campaigns

Three models aligned in front of each other in front of purple background
Three young models posing in front of white backdrop
Three young models toasting with champagne on red couch with red brick background
Blush compact and eyeshadow compact on ledge of crumbling concrete
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