Touching Up a Beauty Brand
EM Pretty Cosmetics
“SVML put the pieces together for a successful product launch and gave us a visual voice to grow with. “
A mother-daughter startup cosmetic company, EM Pretty was on the cusp of launching their full product line. An exciting time for them, yet the ecommerce site wasn’t fully functional and needed quite a bit of customization to promote engagement and seamlessly connect to their fulfillment house. A referral from another client, EM Pretty contacted us to help them enhance their new Shopify ecommerce website.
In addition to adding more features, content, and design elements, we created social media campaigns specifically for Instagram, Facebook and Pinterest initially utilizing photos the client provided and images we photographed. To energize the visuals and enlarge their photo library, we photographed the co-founder with two other models in a colorful, urban environment.
Pinterest Campaigns




Instagram Campaigns




Photography for Future Campaigns



