Touching Up a Beauty Brand
EM Pretty Cosmetics
“SVML put the pieces together for a successful product launch and gave us a visual voice to grow with. “
A mother-daughter startup cosmetic company, EM Pretty was on the cusp of launching their full product line. An exciting time for them, yet the ecommerce site wasn’t fully functional and needed quite a bit of customization to promote engagement and seamlessly connect to their fulfillment house. A referral from another client, EM Pretty contacted us to help them enhance their new Shopify ecommerce website.
In addition to adding more features, content, and design elements, we created social media campaigns specifically for Instagram, Facebook and Pinterest initially utilizing photos the client provided and images we photographed. To energize the visuals and enlarge their photo library, we photographed the co-founder with two other models in a colorful, urban environment.
Pinterest Campaigns
![Yellow magnolia flower with Flower Power](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-flower-power.jpeg)
![Glam eyeshadow palette in charcoal, purple and natural colors](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-glam.jpeg)
![Big brush stroke of watermelon red lipstick](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-watermelon.jpeg)
![Blonde haired model looking natural](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-natural.jpeg)
Instagram Campaigns
![Blush compact with crumbles of blush in background](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-blush.jpeg)
![Two lipsticks with brushed swatches](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-one-for-me.jpeg)
![Two young models with dark background](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-their-pretty.jpg)
![Two white coasters that say Love Buffalo on red background with two red lipsticks](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-love-red-SQ-2.jpg)
Photography for Future Campaigns
![Three models aligned in front of each other in front of purple background](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-purple-backdrop-scaled.jpg)
![Three young models posing in front of white backdrop](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-full-backdrop-scaled.jpg)
![Three young models toasting with champagne on red couch with red brick background](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-couch.jpg)
![Blush compact and eyeshadow compact on ledge of crumbling concrete](https://svml.agency/wp-content/uploads/2023/03/EM-Pretty-urban-eyeshadow.jpg)