Sodexo

Branding 120,000 Square Feet | 2022
Environmental experiential design

After designing brand elements to 120,000 square feet of new space in 2017, Sodexo launched new brand standards in 2022. Happy to take on the challenge once again, we had the opportunity to inject more lifestyle and personality to wayfinding signage. The focus of the ground floor public space is regional environments and architecture. With this Sodexo facility in the Buffalo, NY region, there was no shortage of landmarks to feature in the environmental graphics, which unifies the local community and associates from other parts of the country and the globe.

Foyer of Sodexo Buffalo offices

Main entrance reception – 3D brushed aluminum letters and custom historical wing wall sculpture.

Lobby entrance with photo of Buffalo Botanical Gardens

Floor 1 lobby to offices, elevators, conference center and cafe – Buffalo Botanical Garden acrylic print & floor 1 wayfinding photo of Buffalo’s Niagara Square obelisk, the McKinley Monument.

Entrance lobby with photo of Buffalo Botanical Garden and Buffalo skyline in frosted glass over clear glass wall

Floor 1 lobby to offices and elevators – Buffalo Botanical Garden acrylic print & frosted Buffalo skyline on entry glass wall.

Buffalo skyline cut out of frosted glass on clear glass wall

Looking towards reception area from the floor 1 lobby through frosted Buffalo skyline on entry glass wall. 

Conference center area with Buffalo and Niagara falls skyline in frosted glass over clear glass walls

Looking towards reception area from the conference center through frosted Buffalo skyline, Niagara River, and Niagara Falls on entry glass wall. Custom built stainless steel wall plaque with updated wayfinding signage.

Conference Center

Conference center featuring custom built stainless steel wall plaque with updated wayfinding signage. Sodexo Across the Globe wall graphic is visible on the far wall.

The small phone rooms in conference center

Three private phone/meeting rooms off the conference center featuring frosted Sodexo Values on glass doors, Buffalo landmark acrylic photos, and updated wayfinding signage celebrating the workforce.

Kitchen Works cafeteria with Buffalo themed photos

Kitchen Works cafe adorned with with black & white photos of Buffalo landmarks.

Sodexo Buffalo lobby with large photo of Buffalo Niagara Square obelisk

View into conference center and reception from floor 1 lobby with wayfinding photo of Buffalo’s McKinley Monument.

Interior Elevator - Ama Dablam, Himalayas

Elevator interior with three-wall wrapped photo of the Ama Dablam mountain in the Himalayas.

Elevator Interior - Tropical Island

Elevator interior with three-wall wrapped photo of an inviting tropical island beach.

Lobby showing photo of man on mountain and Sodexo conference room

Floor 2 elevator lobby with inspirational floor wayfinding photos and view to executive conference room to the left.

Entrance to conference room with frosted glass door and photo of boat on ocean

Entrance into executive conference room.

Conference room with photo of man on mountain and glass walls

Executive conference room rear wall with branded image positioned to reside on top of webcam images for brand reinforcement.

Collaboration booth with multicolored patterned bench and small room with frosted glass

Wayfinding signage on frosted glass wall of meeting room within designated collaboration area.

Three small phone enclaves with wood frames doors with frosted glass

Wayfinding signage identifying private enclaves within designated collaboration area.

Elevator landing with large photo of Blue Angels airplanes and dining area

Blue Angels imagery to identify floor 3. Full wall black & white images of snack break items at entrance to pantry eating area.